As part of a sample rebrand of Tarte’s Juicy Lip Oil, I explored how the brand’s namesake of being “a treat” could be more directly embedded into the packaging experience. The concept centered on a playful opening mechanism that pops open like a piece of candy, turning a routine product interaction into a moment of delight. By emphasizing tactility and surprise, the design aimed to strengthen brand association and reinforce Tarte’s fun, indulgent identity through packaging rather than graphics alone.
