As part of a project at the University of the Arts London, I developed the branding and identity for a jewelry brand made entirely from electronic waste. The concept focused on reclaiming metals from discarded circuit boards, specifically bronze, silver, and gold, to create three distinct material tiers that varied in price, durability, and perceived luxury. This approach allowed the brand to offer jewelry suited to different contexts and expressions of style, while reinforcing sustainability as a core value rather than a limitation. I was responsible for building the full brand system, including the logo, brand values, packaging, and key consumer touchpoints, ensuring a cohesive identity across every interaction.
